The Bad Ass Machine is developed by athletes for athletes. It was developed
and manufactured by Pro Company Incorporated, a company founded by
Martin DeDe Atterberry – a professional coach and player who has spent his entire 20+ year career in the collegiate and high school football arena. Martin
envisioned a new type of training equipment that could push his players toward
greater physical progress. He envisioned equipment that could more effectively
measure and chart an athlete’s progress. And lastly, he envisioned the new
standard in equipment that could be adjustable and customized to any
athlete’s own physical situation and training goals.